“aspirations.sg” - Singapore Polytechnic Open House 2012 (Print)
Singapore Polytechnic is about helping you fulfill and achieve your aspirations of thefuture. With SP, it is so possible. What’s your aspiration?
Account Director: Noor Azhar
Creative Director: Sarah Lee
Art Directors: Justin Tan, Anson Cheng
Copywriter: Syarini Asa’ari
Visualisers/Designers: Sng Jia Rong, Chloe Ong
“aspirations.sg” - Singapore Polytechnic Open House 2012 (Outdoor)
Singapore Polytechnic is about helping you fulfill and achieve your aspirations of the future. With SP, it is so possible. What’s your aspiration?
Account Director: Noor Azhar
Creative Director: Sarah Lee
Art Directors: Justin Tan, Anson Cheng
Copywriter: Syarini Asa’ari
Visualisers/Designers: Sng Jia Rong, Chloe Ong
“aspirations.sg” - Singapore Polytechnic Open House 2012 (Indoor Ambient)
Singapore Polytechnic is about helping you fulfill and achieve your aspirations of the future. With SP, it is so possible. What’s your aspiration?
Account Director: Noor Azhar
Creative Director: Sarah Lee
Art Directors: Justin Tan, Anson Cheng
Copywriter: Syarini Asa’ari
Visualisers/Designers: Sng Jia Rong, Chloe Ong
Project Fly Integrated Campaign - Print
Project Fly is a campaign that brings forward the brand culture of Feiyue, which is Flying Forward. People can use Project Fly as a platform to kick start their career as a designer, or even push them further. With the whimsical theme of flying and the sky, participants would be able to relate and also, fly, or at least want to fly.
The progress of the campaign is largely associated with the word fly, to further emphasize the campaign idea and making it more relatable.
Team: Edwin Teo, Koh Jialing, Lim Zikun, Sng Jiarong, Tricia Fan
Project Fly Integrated Campaign - Miscellaneous Collaterals
Project Fly is a campaign that brings forward the brand culture of Feiyue, which is Flying Forward. People can use Project Fly as a platform to kick start their career as a designer, or even push them further. With the whimsical theme of flying and the sky, participants would be able to relate and also, fly, or at least want to fly.
The progress of the campaign is largely associated with the word fly, to further emphasize the campaign idea and making it more relatable.
Team: Edwin Teo, Koh Jialing, Lim Zikun, Sng Jiarong, Tricia Fan
“The Last Super” - The Student Agency Branding
“Being part of something special makes you special.” The Student Agency is a design agency ran by a group of passionate student designers. We work with real clients in a real working environment. Look nowhere, this is The Last Super.
Creative Director: Noor Azhar
Art Director: Anson Cheng, Jacqueline Teo
Photographer: Samantha Tan
Designers: Chloe Ong, Sng Jia Rong, Koh Jia Ling
“Green:Rawcollection” Mock Marketing Campaign
Green:Rawcollection is a brand that sells a line of eco-friendly stationery. To increase awareness of this new brand, a marketing campaign was set out to promote the brand and also what the brand is about. Using an iconic green balloon, people will be led to the place of the campaign which is a greenhouse showcasing the products of the line.
Collaboration project with Kezia Kong.
“Museum Market” Branding
Bringing in the classic and timeless elements of arts that the museums are about into the dynamic and forward-moving society we all live in now, the logo was created to show how art and the modern life that is in Singapore can be as one seamlessly.
Label and multipack design for Killiney Kaya.
Kaya is a traditional food spread with coconut and eggs as its base ingredients. It is traditionally served on toast in most Southeast Asian countries. The idea of the design was to integrate both the traditional and modern aspects of Kaya and the brand of Killiney.
Images rendered in Autodesk Maya 2011
“Butterflies in my stomach, Bees around my head” Mock Art Event Posters
Art, it can be vehement, it can be calming. Posters were created to portray these elements of art and a clear reflection of the event.
